Dutch Invertuals, a collective of independent designers will present their latest work
during Salone del Mobile 2010. From the 14th till the 19th of April the different
disciplines of product, graphic, food, spatial, fashion and material design are
represented in the new space and restaurant of Italian fashion label Verger.
With eight different projects, the collective reflects the multifaceted nature of design.
After successful exhibitions during last years Salone del Mobile and the Dutch Design
Week, the Invertuals are back in Milan, for the second time. In collaboration with Verger,
these former Design Academy Graduates will show that design originates from
exploration, taking familiar materials out of their usual context and putting them to use
in an uncommon and therefore surrealistic way.
Showing the fading borders between our virtual and our analogue world, the new
works include interactive cabinets of nostalgia, paper waste furniture and vessels, a
vault for personal treasures, daylight captured in textiles, classical centerpieces
translated into contemporary lamps and a machine that prints 3D artwork with the help
of insects. This fusion is captured in a landscape, transforming the high standard
exhibition venue into a surreal Dutch Invertuals world.
Initiated and curated by Wendy Plomp